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Search Comparable Properties The Selling Process Realtor® v FSBO
Adding Value Disclosures Pricing Safety

Pricing your home is much more important than most sellers realize, and the market value of your home may be very different than your current conceptions. The market value is completely separate from your tax appraisal, so throw that number away immediately. Also, rumors of what a house down the street sold for are often inaccurate, so get with your Realtor® and have them provide information you can use.

1) Reasonable Comparable Properties
2) Consider Sold, Pending, and Active Listings
3) Keep Actual Market Conditions in Mind

If you are truly motivated to sell your home, you will need to price it competitively and not at a number you have in mind. Hopefully these will be close and they often are in a seller's market, but keep in mind that in a buyer's market you will need to price to anticipate competing home's price reductions and actual buyer expectations.

If you need to get a certain value out of your home but the market value does not support your needs, you may need to consider waiting for the market to catch-up with your needs. If you are unable to wait, be sure to follow the steps add value to your property to maximize your dollar.

If you are selling in a buyer's market, remember that you are also buying in a buyer's market. So although you may take a hit (compared to your expectations) on the sale of your home, you will be purchasing a new home in the same market and can get a great deal on the buying side.

When you absolutely want to just "try that price," we hear it all the time. Although I advise against it because most of your traffic will come in the first two weeks of your listing, I suggest trying the price for a limited amount of time and then reducing the price to the market value.