MySpace pages, craigslist and blogs being used to lure buyers to housing developments

By Antoinette Martin
THE NEW YORK TIMES
Sunday, January 20, 2008

A condominium building under construction in Brooklyn has its own MySpace page. (”Scorpio” structure seeks “great people from the Metro area, and beyond, that want to live in a thriving community.”)

Some garden apartment rentals in New Jersey and a condo complex in Orange County, N.Y., have their own blogs.

In Stamford, Conn., the developer of a super-high-end condo tower is eschewing use of free classified-ad listings on craigslist.com to lure buyers, since “every mom-and-pop building these days is doing it.” But the company is putting big money into a virtual tour for its project Web site.

“A lot of people do all their home shopping online, start to finish,” said Kelly Marzullo of Core Marketing Group, which is using the Web to promote various Manhattan buildings and the Peninsula at City Place in Edgewater, N.J.

“People like to know everything about a building before they come in, or at least have a taste and a feel,” Marzullo said. Her Manhattan-based company does advertise properties on craigslist, building in links to Web pages that might include photographs, digital drawings, video, floor plans and the range of asking prices.  >>> Click for full article

Tags: marketing, sellers //