• 87% of Americans strongly agree or agree with the statement “I am very concerned about the environment.” (Source: EPA press Release April 2007)
• 93% strongly agree that “Saving energy helps the environment.” (Source: EPA press Release April 2007)
• 75% of consumers believe that a product that is better for the environment is a somewhat to a very important consideration when purchasing an appliance or an energy using product. (Source: EPA press Release April 2007)
• 82% of Americans say they believe in global warming, and there is widespread belief that human behavior is contributing to the problem (perception). (Source: Fox News/Opinion Dynamics Poll, Spring 2007)
• A majority of Americans believe immediate action is needed. (Source: NY Times/CBS Poll, April 2007)
• 86% of Americans would choose one home over another based on its energy efficiency. (Source: Shelton Group/Energy Pulse 2006)
• 63% of Americans say energy prices have increased enough to make them change their consumption habits. (Source: Shelton Group/Energy Pulse 2006)
• Wal-Mart is the biggest user of electricity in the U.S. with each of its 2,074 Supercenters using an average of 1.5 million kW annually. New Initiatives are pushing to invest $500 million in sustainable projects, eliminate 30% of the energy used in stores, reduce solid waste by 25% in three years, increase efficiency, and the McKinney store uses direct wind power. (Source: CNN Money July 2006)
• Public awareness of the EPA’s ENERGY STAR label has jumped to 68% of U.S. households. (Source: EPA press Release April 2007)
• More than 60% of households reported being favorably influenced by the ENERGY STAR label. (Source: EPA press Release April 2007)

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